1. the state of being saturated to excess; the condition of having too much of something, leaving no room for more
Usage: commonly used in business, marketing, and media contexts
2. in chemistry and physics, the condition of a solution or substance containing more dissolved or suspended material than is normally possible under given conditions
Usage: technical usage in scientific contexts

Examples

• The market suffered from oversaturation after too many competing products were launched.
• Social media oversaturation has made it harder for brands to capture consumer attention.
• The streaming service market is experiencing oversaturation with dozens of platforms competing for subscribers.
• Oversaturation of advertisements on the website drove users to seek alternative sources.
• The real estate market showed signs of oversaturation as housing inventory exceeded demand.
• In chemistry, oversaturation can lead to crystallization when conditions change.