1. people who create or coin memorable phrases, expressions, or slogans
2. people who speak or write using empty, pretentious, or clichéd language
Usage: often derogatory

Examples

• The advertising agency hired talented phrasemakers to develop the campaign slogans.
• Political phrasemakers work to create memorable soundbites for candidates.
• Critics dismissed the speakers as mere phrasemakers offering no substance.
• The company’s phrasemakers coined the term that became part of everyday language.
• Some writers are natural phrasemakers who create expressions that stick with readers.
• The politician surrounded himself with phrasemakers who crafted his public messages.