1. the practice of creating memorable or striking phrases, especially in speech or writing
2. the use of empty or pretentious language without substance
Usage: often derogatory

Examples

• The politician’s talent for phrasemaking helped him connect with voters.
• Her speech was full of clever phrasemaking that made complex ideas memorable.
• Critics dismissed his writing as mere phrasemaking without real content.
• The author’s gift for phrasemaking made her quotes widely shared on social media.
• Empty phrasemaking cannot substitute for genuine policy solutions.
• The campaign relied heavily on phrasemaking to create catchy slogans.