1. a greater liking for one alternative over another or others
2. a thing that is liked or wanted more than another
3. priority or favor given to a particular person or thing

Examples

• I have a strong preference for chocolate over vanilla ice cream.
• What’s your preference for dinner tonight?
• The company gives preference to candidates with experience.
• She expressed no preference between the two options.
• His preference is to work alone rather than in groups.
• The hiring policy shows preference for local residents.
• Do you have any seating preferences for the concert?