1. a person who both produces and consumes goods or services, especially digital content or products
Usage: informal; portmanteau of 'producer' and 'consumer'; commonly used in technology and digital media contexts
2. a consumer of professional-grade or semi-professional equipment and tools, typically for hobbyist or enthusiast use
Usage: informal; often applied to photography, video, and audio equipment markets

Examples

• Many prosumers share their homemade videos on social media platforms.
• The camera manufacturer targets prosumers who want better quality than consumer models but don't need professional equipment.
• Prosumers of digital content often earn money by monetizing their creations online.
• With affordable editing software, prosumers can produce broadcast-quality videos from home.
• The rise of prosumers has changed how companies market and distribute products.
• Prosumers in the music industry use home studios to record and distribute their own tracks.