1. The study and classification of people based on their psychological attributes, values, interests, lifestyles, and personality traits rather than demographic factors alone.
Usage: Usually used in plural form or as a mass noun; Commonly used in marketing, advertising, and consumer research

Examples

• Marketers use psychographics to understand what motivates consumers beyond age and income.
• The company analyzed psychographics to identify which values resonated most with their target audience.
• Psychographics reveal that two people with similar demographics may have completely different purchasing habits.
• Social media platforms collect psychographic data about users' interests and online behavior.
• Understanding psychographics helps advertisers create more personalized and effective campaigns.
• The survey gathered psychographic information about customers' attitudes toward sustainability.