1. to put a new frame on something, especially a picture or artwork
2. to present or express something in a new or different way

Examples

• She reframes old family photos in modern silver frames.
• The museum reframes its paintings every few decades to preserve them.
• The therapist helps clients reframe negative thoughts as positive ones.
• The politician reframes the debate to focus on economic benefits.
• The teacher reframes difficult concepts to make them easier to understand.
• He reframes his failure as a learning opportunity.
• The company reframes its marketing message to appeal to younger consumers.