1. to make major changes to something in order to improve it or make it seem new again
Usage: third person singular present tense of ‘reinvent’
2. to present oneself in a completely new way, especially to change one’s image or career
Usage: often used reflexively

Examples

• The company reinvents its marketing strategy every few years.
• She constantly reinvents herself as an artist.
• The restaurant reinvents classic dishes with modern techniques.
• He reinvents his image for each new album.
• The technology sector reinvents itself rapidly.
• The author reinvents the detective genre in her latest novel.
• Every generation reinvents fashion trends from the past.