noun
- the practice of showing targeted advertisements to people who have previously visited a website or used an app
Usage: marketing; digital advertising
Examples
- The company used remarketing to show ads to customers who abandoned their shopping carts.
- Remarketing campaigns can help increase conversion rates by targeting interested users.
- She noticed the same product ads following her across different websites due to remarketing.
- The marketing team set up remarketing pixels to track website visitors.
- Remarketing allows businesses to re-engage with potential customers who didn’t make a purchase initially.
- Privacy concerns have led to new regulations affecting remarketing practices.