noun
- the act of moving something to a new position or location
- the act of changing how a product, company, or brand is perceived by consumers
Usage: business; marketing
Examples
- The repositioning of the furniture made the room look much larger.
- After the injury, careful repositioning of the patient was necessary.
- The company’s repositioning in the luxury market proved successful.
- The repositioning of the satellite took several hours to complete.
- Strategic repositioning helped the brand appeal to younger consumers.
- The repositioning of troops occurred during the night.
- Market repositioning requires careful analysis of consumer preferences.