1. to aim or direct something at a new or different target
2. to change the intended audience or focus of a marketing campaign or strategy
Usage: business; marketing

Examples

• The military decided to retarget the missile toward a different location.
• We need to retarget our advertising campaign to reach younger consumers.
• The company will retarget its resources toward renewable energy projects.
• After the initial failure, they chose to retarget their efforts on a smaller market.
• The campaign was retargeted to focus on urban areas instead of rural ones.
• Scientists retargeted the telescope to observe a newly discovered star.