1. the practice of showing online advertisements to people who have previously visited a website or interacted with a brand
Usage: marketing; digital advertising
2. the act of changing the target or focus of something to a different objective
Usage: general business

Examples

• The company used retargeting to show ads to customers who abandoned their shopping carts.
• Retargeting campaigns often have higher conversion rates than regular display advertising.
• After visiting the shoe website, she kept seeing retargeting ads for those boots on social media.
• The marketing team implemented a retargeting strategy to re-engage previous website visitors.
• The military considered retargeting their missiles toward the new threat.
• The nonprofit’s retargeting of resources helped them serve more communities effectively.