1. the art of effective or persuasive speaking or writing
2. language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content
Usage: often disapproving

Examples

• She studied classical rhetoric in college.
• The politician’s speech was full of empty rhetoric.
• His mastery of rhetoric made him a compelling speaker.
• The debate coach taught students the principles of rhetoric.
• Critics dismissed his promises as mere campaign rhetoric.
• Ancient Greek rhetoric emphasized logic and persuasion.
• The advertisement used emotional rhetoric to sell the product.