1. the introduction or launch of a new product, service, or program
2. a football play in which the quarterback runs toward the sideline before throwing
Usage: sports
3. the process of extending or unrolling something

Examples

• The company planned a nationwide rollout of its new smartphone.
• The software rollout will begin next month in select cities.
• The quarterback executed a perfect rollout to the right.
• The rollout of the new policy caused some confusion among employees.
• They scheduled the vaccine rollout for early spring.
• The carpet rollout took longer than expected.
• The marketing team prepared for the product rollout.