1. the skill or ability to sell goods or services effectively
2. the techniques and methods used in selling

Examples

• His excellent salesmanship helped him close the deal quickly.
• The course teaches basic principles of salesmanship.
• She used her natural salesmanship to convince customers to buy the product.
• Good salesmanship involves listening to what the customer really needs.
• The company’s success was built on superior salesmanship and customer service.
• He learned salesmanship through years of experience in retail.
• Effective salesmanship requires both confidence and genuine enthusiasm.