1. the quality or state of being without shame; lack of embarrassment or guilt about one’s actions

Examples

• His shamelessness in asking for money from his friends was shocking.
• The politician’s shamelessness about lying to voters cost him the election.
• She displayed complete shamelessness when caught cheating on the test.
• The company’s shamelessness in polluting the river angered local residents.
• His shamelessness knew no bounds when it came to self-promotion.
• The shamelessness of the scam artist impressed even the police officers.