noun
- a smaller part or division of a segment
verb
- to divide a segment into smaller parts
Examples
- The marketing team analyzed each customer subsegment separately.
- This subsegment of the population shows different buying patterns.
- The company decided to subsegment their target market by age groups.
- Each subsegment requires a tailored approach to maximize effectiveness.
- The data revealed three distinct subsegments within the main category.
- Researchers will subsegment the study participants based on income levels.