1. the action of selecting someone or something as an object of attention or attack
2. the identification of specific groups of customers for marketing purposes
Usage: business

1. present participle of target: to select as an object of attention or attack

Examples

• The company’s targeting of young consumers proved successful.
• Military targeting requires precise intelligence.
• The advertising campaign is targeting families with children.
• They are targeting a 20% increase in sales.
• The new policy is targeting tax evasion.
• Effective targeting helps reduce marketing costs.
• The missile system has advanced targeting capabilities.