1. to set a price for something that is too low, especially below its actual value or below competitors’ prices
Usage: third person singular present tense of ‘underprice’

Examples

• The company consistently underprices its products to gain market share.
• She underprices her artwork because she lacks confidence in its value.
• The restaurant underprices its meals compared to similar establishments.
• He always underprices his services and struggles to make a profit.
• The store underprices electronics to attract more customers.
• The farmer underprices his produce at the local market.