1. the act of selling at prices lower than competitors

1. selling something at a lower price than competitors
Usage: present participle of undersell
2. presenting something as less valuable or impressive than it actually is
Usage: present participle of undersell

Examples

• The store was underselling its competitors by twenty percent.
• She accused him of underselling his own achievements.
• The company’s underselling strategy helped them gain market share.
• Stop underselling yourself in job interviews.
• Their underselling of the product led to increased sales volume.
• The aggressive underselling forced other retailers to lower their prices.
• He has a habit of underselling his artistic talents.