1. designed for or appealing to people with high incomes; expensive and of high quality
Usage: chiefly British

1. toward a more expensive or higher-quality market segment
Usage: chiefly British

Examples

• The company decided to go upmarket with their new product line.
• She shops at upmarket boutiques in the city center.
• The restaurant has an upmarket clientele who appreciate fine dining.
• They’re moving upmarket to attract wealthier customers.
• The upmarket hotel charges premium rates for its luxury suites.
• His upmarket clothing brand targets affluent professionals.